About Me
"MY STRENGTH IS MY ABILITY TO LEVERAGE DATA TO UNEARTH CONSUMER TRUTHS AND INFUSE CULTURE INTO BRAND NARRATIVES."
LaToya Christian is a multifaceted, brand and consumer strategist with over a decade of experience in marketing and advertising.
Her innate love for media, culture, and storytelling was cultivated early in her career at Time Inc. Now, as Managing Partner, Executive Director at GroupM, she spearheads special projects with key stakeholders across Fortune 500 brands: Target, Universal Pictures, Google, Unilever, Circle K, IKEA, and Uber, working to drive representation, equity, and social impact within advertising.
LaToya blends consumer behavior insights, data analytics, and strategy with culture to identify business opportunities, build innovative marketing strategies, and develop new adtech products that support audience development for agencies and clients. Projects overseen by her have identified nearly $2B in untapped revenue potential and have led to YOY positive business results for clients.
Currently, LaToya is leading an industry-defining research initiative, New Majority Now, bringing together the world's largest content and media multi-platform publishers.
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As a sought-after thought leader, LaToya has presented at various events, including NYC Advertising Week, the Cannes Lions International Festival of Creativity, SXSW, the United Nations UNStereotype Alliance, Black Women Talk Tech, the 4A’s StratFest Conference, and YouTube FanFest. Her presentations have covered topics such as the benefits and risks of using AI in marketing, promoting diversity and inclusion in advertising, and the role brands have in shaping social issues narratives.
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As an avid trends watcher and forward thinker, she’s shared her perspective as a contributing editor to business publications such as Think with Google, Forbes, MediaPost and she’s been featured in Campaign US, Ebony, and Adweek, among numerous podcasts. She has also served as a juror for the International ECHO Awards (Human and Civil Rights Category) and the ANA Multicultural Awards.
LaToya’s influence and commitment to positive industry transformation have earned her recognition as a “Media All-Star” by AdWeek, “Marketer to Watch” by LinkedIn, “Paradigm Shifter” by She Runs It, “Woman of Influence” by Success Magazine, “Top Women in Media” by Cynopsis and a 2024 BlackStars Honoree, among others. She was also accepted into McKinsey’s inaugural Black Executive Leadership Academy.
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Driven by her passion for data equity she's spearheaded projects across numerous consumer categories, including healthcare which have, earned her numerous awards, including a 2024 Anthem Award. She's collaborated alongside global brand leaders, national special issues groups, and policy makers including the United Nations UNStereotype Alliance.
As an advocate for young talent in advertising she supports a variety of programs, such as Step Up Women’s Network, and The ARF, Women in Analytics Board. She's also provided strategic support to the AdCouncil on media & creative initiatives seeking to reach new audiences.
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Additionally, she serves on the steering committee for the York Street Project, a local organization that aims to break the cycle of poverty for women and children in Jersey City, NJ.
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LaToya holds a B.S. in Marketing from Hampton University and an M.S. in Integrated Marketing from New York University with a specialization in Brand & Digital Marketing.