About Me
"MY STRENGTH IS MY ABILITY TO LEVERAGE DATA TO UNEARTH CONSUMER TRUTHS AND INFUSE CULTURE INTO BRAND NARRATIVES."
LaToya Christian is a multifaceted, brand and consumer strategist with over a decade of experience in marketing, advertising, and media.
Her innate love for media, culture, and storytelling was cultivated early in her career at Time Inc. Now, as Managing Partner, Executive Director at GroupM, she spearheads special projects with key stakeholders across Fortune 500 brands: Target, Universal Pictures, Google, Unilever, Circle K, IKEA, and Uber, working to drive representation, equity, and social impact within advertising.
LaToya blends consumer behavior insights, data analytics, and strategy with culture to identify business opportunities, build innovative marketing strategies, and develop new tech products that support audience inclusion for agencies and clients. Projects overseen by her have identified nearly $2B in untapped revenue potential and have led to YOY positive business results for clients.
Currently, LaToya is leading an industry-defining research initiative, New Majority Now, bringing together the world's largest content and media multi-platform publishers.
As a sought-after thought leader, LaToya has presented at various events, including NYC Advertising Week, the Cannes Lions International Festival of Creativity, SXSW, the United Nations UNStereotype Alliance, Black Women Talk Tech, the 4A’s StratFest Conference, and YouTube FanFest. Her presentations have covered topics such as the benefits and risks of using AI in marketing, promoting diversity and inclusion in advertising, and the role brands have in shaping social issues narratives.
As an avid trends watcher and forward thinker, she’s shared her perspective as a contributing editor to business publications such as Think with Google, Forbes, MediaPost and she’s been featured in Campaign US, Ebony, and Adweek, among numerous podcasts. She has also served as a juror for the International ECHO Awards (Human and Civil Rights Category) and the ANA Multicultural Awards.
LaToya’s influence and commitment to positive industry transformation have earned her recognition as a “Media All-Star” by AdWeek, “Marketer to Watch” by LinkedIn, “Paradigm Shifter” by She Runs It, “Woman of Influence” by Success Magazine, “Top Women in Media” by Cynopsis and a 2024 BlackStars Honoree, among others. She was also accepted into McKinsey’s inaugural Black Executive Leadership Academy.
Driven by her passion for gender equality, LaToya is recognized as a leading advocate for reproductive rights. In 2022, she spearheaded women's health research focused on preserving reproductive rights and bodily autonomy, earning her a 2024 Anthem Award. This research led to a partnership with Don't Ban Equality and the Center for Reproductive Rights, paving the way for a second round of research in 2024. Her insights have been presented to the UNStereotype Alliance, political figures, and leaders of global brands.
As an advocate for greater equity in the advertising industry, she supports young talent through a variety of programs: Step Up Women’s Network, The ARF, Women in Analytics Board, and as a Co-Founder of Lift & Rise at GroupM, a community dedicated to advancing the careers of women across the agency network, while honoring all points of intersectionality. She also provides strategic support to the AdCouncil on media & creative initiatives reaching diverse and underrepresented audiences.
Additionally, she serves on the steering committee for the York Street Project, a local organization that aims to break the cycle of poverty for women and children in Jersey City, NJ.
LaToya holds a B.S. in Marketing from Hampton University and an M.S. in Integrated Marketing from New York University with a specialization in Brand & Digital Marketing.