"MY STRENGTH IS MY ABILITY TO LEVERAGE DATA TO UNEARTH CONSUMER TRUTHS AND INFUSE CULTURE INTO BRAND NARRATIVES."
LaToya Christian is a multifaceted, brand and consumer strategist based in New York City. With over a decade of experience in marketing, advertising and media she applies both art and science to the world of business.
As a conscious and purpose driven marketer, she intersects consumer behavior insights, analytics and strategy with culture, to tell rich, impactful brand stories.
An innate love for media, culture and storytelling were cultivated early in her career at Time Inc.. Now, in her role as Managing Partner at GroupM, she spearheads special projects, and manages successful relationships with creative partners, publishers, account executives and C-Suite stakeholders across Fortune 500 brands: Target, Universal Pictures, Google, Unilever, IKEA and Uber.
Her ability to harness data to identify business opportunities, curate creative ideas, build innovative marketing strategies and develop new products that support audience inclusion, has led to positive business results for agencies and clients.
She’s shared her knowledge as a keynote speaker, panelist and published author for leading industry conferences, organizations and trade outlets.
LaToya has presented at NYC Advertising Week, the 4A’s StratFest Conference and YouTube FanFest; and has developed dynamic workshops and panels for iHeart Radio and New York University. Currently she provides strategic support to the AdCouncil on media & creative initiatives reaching diverse and underrepresented audiences.
An avid trends watcher and forward thinker, she’s shared her perspective as a contributing editor to business publications such as Think with Google, Forbes, MediaPost and she’s been featured in Campaign US.
Her talents as a data innovator and industry leader have led to recognition as a “Media All Star” by AdWeek (2019) and acceptance into McKinsey’s inaugural Black Executive Leadership Academy (2020).
As an advocate for change in the advertising industry, she supports young talent through a variety of programs: Step Up Women’s Network, The ARF, Women in Analytics Board and as a Co-Founder of Lift & Rise at GroupM, a community dedicated to advancing the careers of women across the agency network, while honoring all points of intersectionality.
LaToya holds a B.S. in Marketing from Hampton University and an M.S. in Integrated Marketing from New York University with a specialization in Brand & Digital Marketing.